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increasing the use of information and telecommunication technologies. In this field, scientific research on improving the software of teachers, educational workers, including students and schoolchildren is implemented. With the help of e-school, it is possible to facilitate learning and management tasks in the school, and to increase the efficiency of the work of educational institutions. Digital education is also very important in maintaining a harmonious relationship between teachers and parents in education and training, communication and development. Currently, it is possible to mention this type of support of the e-school in terms of digital management of educational activities in the country. With the help of e-school, there are wide opportunities to keep students' electronic diary, teachers' electronic journal, and to communicate information about students' participation and progress to parents. In addition, there are ample opportunities to use communication services, to view the schedule of classes, for teachers to assign homework to students and to monitor their performance. It is a matter of pride that, along with general secondary schools, students studying in higher education institutions participate in Internet Olympiads held at the national and international level through the digital management system and take the leading positions.
Digital learning can take form in a blog, a video, a real-time lecture or seminar or even just an audio file. Digital learning will include at least one piece of technology such as a computer, laptop or mobile phone.
Today, the electronic library systems of higher education institutions are connected to a single electronic system, which gives teachers and students wide opportunities for mutual exchange of experience.
It allows students to access more information, but it also enables them to cater it specifically to their individual needs. It also saves time and money. Students no longer have to buy or rent large volumes of textbooks just to use about 30% of them before the information is no longer relevant. And also digital tools and platforms are becoming ever more integral to our personal and working lives. Digital learning increases access to education and knowledge while empowering students with a mindset and capabilities that sets them up for success in their present and future. References:
1. Picciano, A. G., & Dziuban, C. D. (Eds.). (2007). Blended Learning Research Perspectives, United States: The Sloan Consortium.
2. Picciano, A., Dziuban, C., & Graham, C. (Eds.) (2014). Blended learning: Research perspectives (Vol. 2). New York: Routledge.
3. Roblyer, M.D. (2006). Integrating educational technology into teaching. (4th ed.). Upper Saddle River, NJ: Pearson Education, Merrill.
© Aydogdyyeva B.R., Hojayev A.Sh., 2024
УДК 37
Babanyyazova A.,
5th year student of Magtymguly Turkmen State University.
Ashgabat, Turkmenistan. Scientific adviser: Baymyradova S.A.,
Teacher of Magtymguly Turkmen State University.
Ashgabat, Turkmenistan.
METAPHORS IN NEWSPAPER Annotation
The different elements of the newspaper interface are collectively known as the «newspaper metaphor».
It is important to understand how the various elements of the newspaper work together before trying to transcode them into new media.
Keywords:
newspapers, metaphors, new media, different types.
Бабаниязова А.,
Студентка 5 курса
Туркменского государственного университета имени Махтумкули.
Ашхабад, Туркменистан.
Научный руководитель: Баймырадова С.А.,
Преподаватель
Туркменского государственного университета имени Махтумкули.
Ашхабад, Туркменистан.
МЕТАФОРЫ В ГАЗЕТЕ Аннотация
Различные элементы интерфейса газеты известны под общим названием «газетная метафора». Важно понять, как различные элементы газеты работают вместе, прежде чем пытаться перекодировать их в новые медиа.
Ключевые слова:
газеты, метафоры, новые медиа, разные типы.
The metaphor for the electronic presentation of news is still evolving and no one is certain what the most effective metaphor will be. This paper presents an evaluation of two current metaphors for the presentation of electronic news; the traditional newspaper broadsheet metaphor and a document metaphor such as one might find on the World Wide Web. The task assigned the subjects was simply, "read the news." The results favored the broadsheet newspaper metaphor as it seemed better suited to complement the process of "reading the news.
The newspaper metaphor (introduced by Robert C. Martin in his book Clean Code) is a useful concept that puts the highest-level code to the top, so it's easy to figure out the high-level goals of a module or class. Because you start reading at the top, which is what we usually do anyway.
Characterizing the language of a modern newspaper, E. A. Zemskaya writes: "The language of modern newspapers can serve as a mirror of modern Russian life. It reflects all the good and bad that is characteristic of our reality: the rejection of show and hypocrisy, of official bureaucracy and facelessness, demonstrates relaxedness, emancipation, the desire to express one's personal opinion, increased expressiveness, which generates both high civic pathos and harshness, reaching the point of rudeness». The newspaper is important not only for obtaining information in everyday life, but also for studying living processes in the Russian literary language.
This article is devoted to metaphor as one of the methods of speech influence in newspaper headlines. The title of an article is a strong position of the text and plays a decisive role not only in understanding the text, but also in shaping the reader's opinion. Speech influence is understood as the impact of the addressee on the addressee (a person or a group of people) using oral or written speech in order to change his attitudes, behavior, opinions, assessments, etc. Two ways of using metaphor in newspaper headlines are identified: metaphor as an expressive means and the text of the article as an expanded metaphor of the content side of the title. In the first case, as a rule, the title is a simple sentence or phrase in which some words have undergone a process of semantic
derivation, and some have retained their basic meaning. In this case, the metaphor represents an independent construction that complements or transforms the original meaning of the article. In the second case, the one-word title takes on a metaphorical meaning in light of the content of the article. The reader goes from a word with a specific meaning (which he sees in the title) to a metaphorical text, then correlates the title with a specific event and returns to the metaphorical title. This is a kind of game that brings aesthetic pleasure to the reader and makes you think.
Since much attention to the language of the newspaper is due to the important role of the media in modern society, numerous problems of the newspaper language - its nature, essence, specificity, purpose, composition of means, stylistic characteristics, etc. - are relevant at the present time.
The newspaper is the most important sphere of the existence of language, in which the formation of new meanings and new linguistic means takes place to denote new phenomena in modern society. It is obvious that the language of the newspaper is currently being studied very actively from the linguistic aspect.
Considering newspaper texts as a reflection of the most important linguistic processes in modern society and observing many processes reflected in the language of the press for the period 1990 - 1994, G. Y. Solganik writes: "After a long reign of monotony, template, unification and officiality in modern newspapers are struck first of all by their diversity - linguistic, stylistic, content and ideological. The abolition of censorship, ideological taboos, and strict stylistic guidelines led to the emancipation of the traditionally standardized newspaper language".
References:
1. Авеличев А.К. Заметки о метафоре // Вестник МГУ, Сер. Филология. 1973.
2. Авеличев А.К. Метафора и контекст // Вестник МГУ, Сер. Филология. 1974.
3. Аверинцев С.С. Античная риторика и судьбы античного рационализма // Античная поэтика. М., 1993.
4. Азнаурова Э.С. Стилистический аспект номинации словом как единицей речи //Языковая номинация. Виды наименований. М., 1977.
© Babanyyazova A., 2024
УДК 37
Ishankuliyeva O.M.,
Associate Professor, Candidate of Philological Sciences.
Baymyradova S.A., teacher.
Magtymguly Turkmen State University.
Ashgabat, Turkmenistan.
PHONOSTYLISTICS AS A BRANCH OF PHONETICS Annotation
Phonostylistics is a branch of phonetics which is concerned with the problem of giving a more detailed classification of phonetic styles and the identification of the style-forming means, the phonetic features that enable the native speaker to distinguish intuitively between different styles of pronunciation.
Keywords:
phonetics, classification pronunciation, English phonostylistics.
