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11INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 5 UIF-2022: 8.2 | ISSN: 2181-3337
THE ROLE OF MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES IN INCREASING THE COMPETITIVENESS OF GOODS Shadiyarova Karomat Khodzhanovna
Senior Lecturer of the Department of Information Technology of Samarkand Institute of
Economics and services Usmanov Farzod Shokhrukhovich
Student of Samarkand Institute of economic and services https://doi.org/10.5281/zenodo.7014111
Abstract. In this article, the influence of modern information and communication technologies on social and economic development is extremely high, which, first of all, increases labor productivity, ensures competitiveness, creates new goods, and reduces production and service costs.
Keywords: information, communication, technology, labor, goods, service, experience, innovation.
РОЛЬ СОВРЕМЕННЫХ ИНФОРМАЦИОННЫХ И КОММУНИКАЦИОННЫХ ТЕХНОЛОГИЙ В ПОВЫШЕНИИ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ
Аннотация. В данной статье чрезвычайно велико влияние современных информационных и коммуникационных технологий на социально-экономическое развитие, что, прежде всего, повышает производительность труда, обеспечивает конкурентоспособность, создает новые товары, снижает затраты на производство и обслуживание.
Ключевые слова: информация, связь, технология, труд, товар, услуга, опыт, инновация.
INTRODUCTION
World experience shows that the role and importance of information and communication technologies (ICT), which includes the production of computer and telecommunication technologies, software products and the provision of a wide range of interactive services based on them, is growing in the global economy.
At the same time, the turnover of goods sold by business entities through the use of electronic commerce is considered retail, regardless of their size. It is also decided to attract international consulting companies and experts in the field of ICT, to develop its own IT infrastructure and to strengthen the material and technical base, as well as to be implemented at the expense of the funds of the ICT Development Fund.
MATERIALS AND METHODS
According to the decision of the Cabinet of Ministers of the Republic of Uzbekistan No. 355 of December 31, 2013 "On measures to introduce a system for assessing the state of development of information and communication technologies in the Republic of Uzbekistan", starting from the first quarter of 2014, Information Technologies of the Republic of Uzbekistan andThe state of implementation and development of ICT in state and economic management, local government bodies is analyzed every quarter by the experts of the "Electronic Government" system development center and the Information and Public Security Center of the Ministry of Communications Development, and rating evaluation works are being carried out.Using information and communication technologies, interactive public services are aimed at the great
INTERNATIONAL SCIENTIFIC JOURNAL VOLUME 1 ISSUE 5 UIF-2022: 8.2 | ISSN: 2181-3337
goal of raising human interests to the highest level of value, and on this basis, it is intended to make people's distance closer and their problems easier. As a result of the reforms carried out in this regard, it can be mentioned that 197 types of services have been registered from the register of statistical data, and the number of services provided by state bodies through websites has reached 617. The impact of modern information and communication technologies on social and economic development is extremely high, which is manifested, first of all, in the increase of labor productivity, competitiveness, creation of new jobs, and reduction of production and service costs. Ultimately, the export potential of the country will increase, the opportunity to enter foreign markets and open new trade routes will expand. In this regard, the task of modern information and communication technologies is primarily to determine a high-quality, reliable and competitive product, its market place and customer demand. Simply put, modern information and communication technologies act as mediators in this process. Mediation, on the other hand, is an activity that creates an opportunity to conclude a deal that is beneficial for both parties, that is, the producer and the consumer. It can be seen that the duration and continuity of the activity of the intermediary depends on the quality, competitiveness and guarantee of the product offered to the consumer, in a word, the brand. A brand is the image of a product or service in the consumer's imagination, which is manifested as the trust gained by the company offering this service or product, its mental or spiritual value in front of the consumer. In general, a brand is the image, value and reputation of a company, product or service.
The tasks of the rating assessment are to analyze the current state of ICT introduction in organizations, to identify obstacles, to eliminate them and to provide practical assistance in the development of a plan of measures aimed at increasing the efficiency of activities, and then to prepare priority proposals for the introduction and development of ICT.
RESULTS
The impact of modern ICT on socio-economic development is extremely high, and is first of all manifested in the increase of labor productivity, competitiveness, creation of new jobs, reduction of production and service costs. "Internet markets", i.e. World Wide Web (WWW) Internet trade networks, are rapidly developing as a non-traditional business in the effective organization of e-commerce activities of companies.
The development of ICT led to the emergence of electronic commerce, the most important system of the Internet. The concept of modern marketing became the basis for the emergence of a new direction of Internet marketing128.
DISCUSSION
One of the main characteristics of Internet marketing is its hypermedia nature, which is characterized by high efficiency in the presentation and absorption of information, significantly increasing marketing opportunities in improving relations between businesses and consumers. The role of the Internet is not limited to communicative functions, but also includes the ability to conclude transactions, make purchases and make payments, which provides the characteristics of a global electronic market. Electronic commerce (e-Commerce) tools are widely used in the practice of developed countries to organize effective sales of products produced by enterprises. These four models of e-commerce, C2C, B2B, B2C and C2B, are common in developed countries.
Effective use of modern information and communication technologies (ICT) in marketing activities leads to effective formation of marketing technologies of enterprises, and in turn,
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traditional and outdated marketing technologies are increasingly pushed out of practice. Expanding the possibilities of using marketing technologies such as neuromarketing, cognitive marketing, sensor marketing, mobile marketing, internet marketing and crowdsourcing methods in industrial enterprises allows them to operate effectively and ensure their competitiveness.
CONCLUSIONS
Internet technology has allowed entrepreneurs with new ideas to enter the industry, making it easier for customers to find, evaluate and buy the goods they need. These models are compatible with the long-term revolution in consumer product markets, resulting in the effective transfer of market judgment from the manufacturer to the retailer.
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