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26MOBILE APPS - A TOOL FOR TOURISM DEVELOPMENT Mukhina R.À.1, Esimova D.D.2, Azhaev G.S.3, Redkin A.G.4
1Mukhina Raushan Askarovna - Master Student;
Esimova Dinara Dautovna - PhD, Associate Professor;
Azhaev Galymbek Sovetovich - Associate Professor, DEPARTMENT OF GEOGRAPHY AND TOURISM, FACULTY OF NATURAL SCIENCES, TORAIGYROV UNIVERSITY, PAVLODAR, REPUBLIC OF KAZAKHSTAN; 4Redkin Alexander Germanovich - PhD in Geography, Associate Professor, DEPARTMENT OF RECREATIONAL GEOGRAPHY, TOURISM AND REGIONAL MARKETING, ALTAI STATE UNIVERSITY, BARNAUL
Abstract: the article discusses the use of geographic information systems in tourism and the need to create tourism-oriented GIS, maintaining the relevance and relevance of the information content of the databases of tour operators.
Keywords: geographic information systems, tourist business, information support, unified tourist and recreational system, management of tourist processes.
At the present stage of the development of the world tourist market, information technologies are becoming more widespread. The main tool for the development of tourism is the development of applications for mobile phones. The use of such applications by tourists helps to briefly receive information in the form of maps, digital models, graphs, diagrams and other visualization methods.
Particular attention should be paid to the development of unique tourist mapping applications. A fully functional guide has all the completeness of information, and at the same time, acquaintance with the sights, information about them is convenient, simple and at the same time exciting.
In the context of the globalization of the world economy, tourism plays an important role in the development of states and regions, being the main component of the service sector. Despite
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the lower capital intensity compared to modern industrial sectors, tourism generates more employment for the population of countries, including the creation of jobs. Tourism and travel is one of the world's largest industries and is a powerful driver of global economic development.
The main directions of using information technologies in tourism are the transformation of tourism into a profitable branch of the national economy by creating a highly profitable tourism industry capable of producing and selling a high-quality, competitive product in the international tourism market; increasing the tourist potential of the region; preservation and rational use of cultural-historical and natural-recreational resources; ensuring the availability of tourist resources for all segments of the population, maximum satisfaction of the needs for tourist services; stimulating employment of the population; increasing the efficiency of interaction between public and private structures in the field of tourism; development of small business and private entrepreneurship [1,c. 592].
In my opinion, the travel business is a mobile line of business. Its representatives need to constantly be in touch with clients, coordinate any situations remotely, be able to respond as quickly as possible to any questions and comments, be ready to offer "last minute" vouchers and tours - the list of actions can be almost endless. A specially developed mobile application for the tourism sector will become an important assistant to a travel agency.
At the present stage of development, information technologies and software tools in the field of tourism business are becoming more widespread. Evolution and technological progress penetrate tourism and the organization of excursion activities: unique guidebooks for mobile phones are developed and offered to tourists using GPS navigation.
Local travel guides are very popular today - for certain countries or cities.
A notable trend is the "advisor" applications, which contain information on all the objects surrounding the traveler, be it parks, restaurants or bus stops. The creators of the famous Foursquare application make recommendations as the main
service - you can read people's reviews about everything that is around, add your opinion, share photos, and evaluate the cuisine -in general, leave your virtual footprint in the history of the place you like.
Despite the informatization and computerization of tourist processes and the creation in recent years of mobile guides as applications for travelers, it should be noted that this market is weakly saturated. Obviously, in a competitive environment, a high-quality product appears that meets the maximum requirements of a modern tourist [2,c. 76].
Consider the market for mobile excursion applications in the field of tourism. For tourism, there are the following applications: translators, hotel booking (Hotellook, Booking), buying tickets (Aviasales, Scyscanner), travel guides (TravelMe), finding fellow travelers (BlaBlaCar), car rental (Sixt), maps.
After reviewing the applications that exist on the market, we found some flaws in them. The main ones are:
1) there is little information about attractions in navigation programs;
2) in tourist - poor navigation;
3) a lot of unnecessary information about hotels, shops and catering outlets. As a result, finding the desired attraction becomes difficult;
4) information, as a rule, must be read, which is not only inconvenient, but also unsafe on the go.
Thus, a tourist excursion guide must contain a story about the sights, and it must be in the form of an audio recording [3,c. 10-18].
Today, mobile applications for tablets and smartphones are an innovative means of stimulating domestic tourism and promoting investment projects. The main advantages of mobile applications: simplified communication between the brand and the user, economic benefit and usability. Depending on the specifics of the company and current business priorities, mobile applications can become an effective marketing tool for attracting new customers or a convenient service for working with an existing customer base [4,c. 470].
Despite the development of information systems, these technologies are not a sufficiently significant and developed tool in the modern tourism business of Kazakhstan, while abroad information technologies are an integral part of some large tourism and socio-cultural projects. Information systems play a special role in the development of projects for long-term planning of tourism development in the region.
Among IT developers and the most advanced participants in the tourism market, active work is already underway to introduce and adapt mobile technologies to optimize business and improve the quality of services for tourists. Mobile technology will have the greatest impact on the way people search and book travel in the future. A cell phone with a modern operating system and a package of useful programs for travelers will help save time and money, find attractions and become an indispensable assistant while traveling [5,c. 305-308].
Mobile technologies can significantly help not only travelers, but also travel managers, giving them the opportunity to expand the range of services for customers. For example, many companies offer SMS notifications about changes in flight schedules, details and booking status. Mobile technology is starting to play a very important role in sales. Today, a traveler can pay for air transportation from his mobile phone and receive the necessary barcode for registration and boarding [6,c. 37].
As the analysis shows, it is necessary to encourage travel companies and marketing organizations of tourism destinations to carry out a number of works to improve the industry. These are the development of strategies and action plans for the introduction of e-business by travel companies as an integral part of their core business programs; stimulation and support of education and training in the field of information technology and e-business for tourism enterprises of any form of ownership and volume.
The use of advanced innovative technologies also has a huge potential in terms of optimizing the time and variety of choice of the necessary travel product for travelers. With real-time information exchanges, reduced documentation required at border
crossings and the elimination of language barriers, potential tourists enjoy tremendous travel benefits.
References
1. Alexandrova A.Yu. Geography of tourism. M.: Knorus, 2009. 592 s.
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3. Alexandrova A.Yu. Theoretical foundations of tourism geography // Tourism and cultural heritage. Interuniversity collection scientific. tr. Saratov: Publishing house Sarat. University, 2004. Issue 2. Pp. 10-18.
4. Alexandrova A.Yu. International tourism. M.: Aspect Press, 2002. 470.
5. Klimova Tatiana, Dumacheva Elena, Bogomazova Irina. CURRENT ISSUES IN THE DEVELOPMENT OF MODERN GUIDE USING GIS TECHNOLOGIES // Advances in Environmental Biology. 8(13). August, 2014. P. 305-308.
6. Vishnevskaya E.V., Klimova T.B., Bogomazova I.V. INCREASING TOURIST ATTRACTIVENESS OF THE TERRITORY IN THE CONTEXT OF DEVELOPMENT OF MOBILE APPLICATIONS // Modern problems of science and education, 2015. № 1-1.
