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System Reflexive Marketing enables the enterprise to resolve internal and external conflicts, elaborate strategic vision-together with corporate strategy, facilitates realization of interests by the subjects of management towards the management object, as well as improves the overall efficiency of business operation. In turn, this contributes to the advancement of entrepreneurship in the post-Soviet space and competitive recovery of domestic enterprises in the context of globalized market environment.
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5. Kahneman, D. - Tversky, A. Choices, values and frames. - New York: Cambridge University Press, 2000. - 860 p.
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7. Lefebvre, V. A. Elements of logic in reflective games. Problems of engineering psychology. 1966 (4): 273-299.
8. Mintzberg H. - Ahlstrand, B. - Lampel, J. B. Strategy Safari: The Complete Guide Through the Wilds of Strategic Management. London, UK: FT Prentice Hall, 2008. - 464 p.
9. Pankrukhin, A. P. Marketing. Moscow: Omega-L, 2005. - 656 p.
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Надійшла до редколегії 09.10.13
А. Длігач, канд. екон. наук, доц. КНУ імені Тараса Шевченка, Київ
СИСТЕМНО-РЕФЛЕКСИВНЕ СТРАТЕГІЧНЕ МАРКЕТИНГОВЕ УПРАВЛІННЯ
У статті розглядаються системно-рефлексивна парадигма стратегічного маркетингового управління, яка базується на погодженні стратегічних економічних інтересів стейкхолдерів, зокрема, власників підприємств, найманих керівників і споживачів. Розглядається сутність маркетингової концепції управління, а також стратегічні підходи до управління бізнесом та погодження економічних інтересів стекйхолдерів бізнесу. Пропонується підхід до вирішення сучасних маркетингових проблем шляхом застосування на підприємстві теорії системно-рефлексивного маркетингу.
Ключові слова: маркетинг; стратегічний менеджмент; стратегічний маркетинг; системно-рефлексивний маркетинг; рефлексивне управління.
А. Длигач, канд. экон. наук, доц. КНУ имени Тараса Шевченко, Киев
СИСТЕМНО-РЕФЛЕКСИВНОЕ СТРАТЕГИЧЕСКОЕ МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ
В статье рассматривается системно-рефлексивная парадигма стратегического маркетингового управления, которая базируется на согласовании стратегических экономических интересов стейкхолдеров, в частности, владельцев предприятий, наемных руководителей и потребителей. Рассматривается сущность маркетинговой концепции управления, а также стратегические подходы к управлению бизнесом и согласования экономических интересов стекйхолдеров бизнеса. Предлагается подход к решению современных маркетинговых проблем путем применения на предприятии теории системно-рефлексивного маркетинга.
Ключевые слова: маркетинг, стратегический менеджмент, стратегический маркетинг, системно-рефлексивный маркетинг, рефлексивное управление.
UDC 330.341.2: 334.7.01 JEL О15, Q01, R11, Z13
N. Grazhevska, Doctor of Sciences (Economics), Professor Taras Shevchenko National University of Kyiv, Kyiv, Y. Petrushenko, PhD in Economics, N. Kostyuchenko, PhD in Economics Sumy State University, Sumy
IMPACT OF SOCIAL CAPITAL CHARACTERISTICS ON THE EFFECTIVENESS OF COMMUNITY-BASED APPROACH TO LOCAL DEVELOPMENT
The article examines the impact of social capital characteristics of local communities on the effectiveness of the community-based approach to economic development. The conclusion that such social capital characteristics as (anti)paternalism, solidarity and cooperation have the greatest importance for the economic development is made based on the analysis of UNDP and the European Union project "Community-based approach to local development". It was hypothesized that the creation of community organizations could be an effective mechanism to actualize the existing social capital of rural communities in Ukraine.
Keywords: social capital; communities; social mobilization; economic development.
Introduction. Nowadays an agricultural sector in Ukraine is strongly depressed. The quality of life is very low in rural areas. According to recent public opinion polls, more than 50 percent of rural residents consider themselves to be poor. The number of rural residents decreased by 2,5 millions over 20 years of independence. During that time 348 villages have disappeared from the map of Ukraine.
Along with economic problems the social ones arose. The rural residents who live within a single area do not constitute the community in fact. They do not have common goals and values. And therefore the community members cannot use common resources effectively despite the
fact that there are quite a lot of these resources (social infrastructure, common roads, land, water and so on). All this leads to further degradation of the villages [18].
Under these conditions, the search for effective economic and organizational mechanisms which could activate social capital of rural communities and favour its realization is extremely important.
Over the years of independence of Ukraine, the state economic and social policy in agricultural sphere has not established the prerequisites for enabling rural communities to solve the local level development problems on their own. The level of paternalism of rural communities is extremely high.
© Grazhevska N., Petrushenko Y., Kostyuchenko N., 2013
Trying to support the development of rural areas by means of administrative methods and micromanagement, the state has overregulated agricultural sector completely. As a result, the development of farm enterprises does not take place. Small and medium-sized businesses do not exist practically. Even the problems of rural communities that villagers could solve by joint actions without the help of the state are not solved, as there is a lack of confidence between the members of rural communities and lack of organizational structures needed for collective decision-making.
The Ukrainian government rather late found out the fact that there is a need to stimulate the increase in social capital of local communities through the development of civil society institutions and to encourage the rural residents to unite to solve problems they can not solve alone. The first concept of facilitation of civil society development supported by the executive power has been approved by the Decree of the Cabinet of Ministers of Ukraine № 1035-r dated 21.11.2007. But it has not led to any visible results practically. The decree of the President of Ukraine № 212/2012 dated 24.03.2012 "On the state policy strategy of facilitation of civil society development in Ukraine and priority measures for its implementation" was its successor. According to the decree, by the end of 2012 the regional programs facilitating civil society development have been developed and approved in all regions of Ukraine.
An alternative public policy of the local community intensification for their lives problem resolution is to assist non-government development programs which presume economic cooperation and social mobilization of the community members. The United Nations Development Programme is currently implementing one of the most comprehensive and systematic project in the area of economic cooperation and social mobilization called "Community Based Approach to Local Development" in Ukraine (hereinafter referred to as the CBA project).
The CBA project is funded by the European Union and is co-financed and implemented by UNDP in Ukraine under the support of Ukrainian government. The CBA project aims to stimulate sustainable social and economic development by facilitating initiatives of community members and authorities in prioritization and solution of local level problems. The community members have to self-organize themselves in order to establish community organizations, to design and to implement micro public goods projects with organizational and financial support from the UNDP and the local authorities. The project is one of the most large-scales projects of economic cooperation and social mobilization of the rural community members in the history of Ukrainian independence. The project operated throughout Ukraine. The districts and the village councils were selected for the CBA project based on selection criteria. Certain score was assigned by the projects experts to each village council which applied for the CBA project based on these selection criteria. The village councils from each selected district were ranked based on the obtained score. Those above the threshold were selected to participate in the program.
The project provides small grants to community organizations to implement their priorities on a self-help basis and within the framework of public-private partnership. Whereby each partner shares a portion of the development cost. The established mechanism is that half of the budget must be financed with contributions of local community members (not less than 5%), the private sector, and the central and local budgets while the Project will contribute up to remaining half of the cost. The community takes re-
sponsibility to maintain the resulting output and get benefit from it on a sustained basis with support from the local authorities. The mechanism of financing can be considered as one of important mechanisms which could motivate the community members to self-organization, initiative work and fruitful cooperation with the authorities.
The first phase of the CBA project lasted in Ukraine from December 2007 till June 2011. During this period the project helped over 1000 Ukrainian communities in improving their living condition through collective actions and partnership with local authorities to realize community initiatives such as health, environment, energy, water management, and the local transport.
In total 1303 micro projects were implemented by the community organizations. The communities were choosing the priorities for the community development through the voting process during the common meeting. The budget of the first phase of the project was EUR 13.5 million that was approximately 0,002% of Ukrainian GDP for 2007 [16].
Literature review. The practice of a community based approach, which encourages economic cooperation and social mobilization, its importance, and its beneficial outcomes have been widely discussed in the literature: Don-gier P., Domelen J. V., Ostrom E., Ryan A., Wakeman W., Bebbington A., Polski M. [4], Hardin G. [6], Mansuri G., Rao V. [8], Olson M. [11], Tanaka S., Singh J., Songco D., Maclean J. [1], etc.
American researcher, Nobel Laureate Ostrom E. in her book "Governing the Commons: The Evolution of Institutions for Collective Action" [13] proved the ability of society to solve the problem of using collective resources more effectively than if these resources were privately owned or state-controlled.
Dongier P. et al. [4] defined the key reasons why community-driven development should form the base for any strategy of local development, which would lead to the social and economic success of communities. The first reason is that the community-driven development involves different sectors of the economy - community based organizations, government and non-government organizations, and the private sector. The market alone cannot provide a sufficient amount of the inelastic goods, and the community-driven development allows for an efficient complementary of the private and public sectors in public goods provision. The second reason is that the community-driven development promotes the sustainability of development. The authors also state that the community-driven development improves the cost efficiency of services and increases the efficiency of assets usage in such sectors as infrastructure, education, micro finance, and natural resource management. This approach empowers and gives a voice in determining development priorities to such groups which usually are excluded from the development process.
Walker I., Cid R., Ordonez F. and Rodriguez F. [5] investigated the impact of the program aimed to improve living conditions of marginal social groups through financial and organizational support of infrastructural subprojects realization on social capital characteristics.
Studying the community-driven approach, Harrison L. and Huntington S. [7] analyzed an example of political strategy due to which corruption was overcome in Singapore.
Marcus A. and Fotini C. [9] investigated introduction of institutions of integration which increased interethnic cooperation and facilitated peace in post-conflict divided societies in Bosnia-Herzegovina.
Chase R. and Holmemo C. [3] have identified the positive impact of the Linking Arms against Poverty - Comprehensive and Integrated Delivery of Social Services (KALAHI-CIDSS) project in the Philippines on household welfare, accessibility, and social capital.
Fearon J., Humphreys M. and Weinstein J. [2] have identified a positive impact of the community-based reconstruction program which was realized in Northern Liberia between 2006 and 2008 on the formation of local patterns of cooperation.
At the same time, the new line of research in this area is an attempt to identify the impact of social capital on the effectiveness of the community-based approach to local development.
Statement of the research problem. The aim of our
research is to analyze the influence of the social capital characteristics of local communities on the effectiveness of the UNDP and European Union project "Community-based Approach to Local Development", which is reflected in the change of the economic indicators of communities which participated in the program.
The subject of our study is the impact of social capital characteristics on economic indicators of rural communities' development in Sumy region which took part in the first phase of the project "Community Based Approach to Local Development". During the period of implementing of the first phase of the CBA project (2007-2010 years)
49 micro-projects in 33 communities for more than 8.7 million UAH were realized in 8 districts of Sumy region.
Despite the fact that the CBA project had a clearly defined infrastructural nature, we believe that its main achievement was social mobilization of community members, which led to activation of "dormant" potential of collective actions and the desire of people to help themselves.
Model specification. To estimate the causal effect of social capital characteristics on the changes in economic indicators, the following model specification was used:
El per capita2010 -El pe05capita2005 = p PSC +S, (1)
El per capita;2005 0 ^j=11 11 '
T, , , . ... El per capita2010 -El per capita2005
The dependent variable —-----------—'-----------------—11—'—
El per capita2005
is the changes in a certain economic indicator for community '. SCCj' is a social capital characteristic for community ',j is the number of the social capital characteristic, 1=1-9. Social capital characteristics are the independent variables.
The model is designed to estimate the parameter ft which provides an estimate of the change in the certain economic indicator occurred due to the difference in the initial level of a certain social capital characteristic.
The data on economic indicators for both intervention and comparison communities are available from the conditioning of Sumy region villages for years 2005 and 2010,
i.e. before and after the first phase of the CBA project was implemented [17]. The choice of the social and economic indicators to be analyzed was driven by the aim to study different sides of social and economic life of the rural communities and by the possibility to get reliable data for all analyzed communities.
The data on social capital characteristics were obtained as a result of the survey process implementation at the end of 2011. To measure the level of social capital we used a questionnaire designed based on the Integrated Questionnaire for the Measurement of Social Capital worked out by the World Bank [10], The World Values Survey [12], The European Social Survey [15], and The Social Capital Question Bank [14]. The questionnaire was field tested and adapted to Ukrainian realities before implementation4. The survey was performed at a household level. The values of social capital characteristics do vary across respondents of different age, gender, and across districts.
However, many scientists agree that social capital characteristics are inert. And there were no significant social shocks in 2011 (The first phase of the CBA project started in 2007. In most communities the first phase has already finished by 2011. During this period no special state programs for social development were implemented).
So the difference in time for social capital characteristics can be considered negligible.
We examined the causal effect of social capital characteristics (Traditions of the community; Information and communication; Empowerment and political action; (Antipaternalism; Level of trust; Solidarity and inclusion; General norms; Collective action and cooperation; General characteristics of the community) on selected economic indicators of community development (Number of households, Number of people who left the village per capita, Number of people occupied at all sectors per capita, Number of people occupied out of the village per capita, Number of officially unemployed people per capita, Number of seats at schools and kindergartens per capita, Bus connection (the number of trips per day) per capita, Budget expenses per capita) in three different groups:
1. Treated communities (Table 1).
2. Communities that applied for the first phase of the CBA project but were not selected to participate (Table 2).
3. Communities that did not apply for participation in the program (Table 3).
Estimation results. The results presented in the tables 1, 2 and 3 indicate that such social capital characteristics as Collective action and cooperation, Solidarity and inclusion, and (Anti-)paternalism have the biggest effect on employment indicators.
4 There were 59 questions is the questionnaire. Five-point scale of answers was proposed for each question. We grouped these questions into 9 characteristics of social capital: Traditions of the community; Information and communication; Empowerment and political action; (Anti-) paternalism; Level of trust; Solidarity and inclusion; General norms; Collective action and cooperation; and General characteristics of the community, which include information on groups and networks and the quality of life in the community (particularly, propensity to migrate, employment conditions, safety and others). The value of each characteristic was measured as the sum of the points selected by the respondents for respective questions. The survey was conducted with the help of Tetyana Holets, CERGE-EI, a joint workplace of Charles University and the Economics Institute of the Academy of Sciences of the Czech Republic.
Table 1. Impact of social capital characteristics on economic indicators for the communities which participated
in the first phase of the CBA project
Social capital characteristic Economic indicators
Number of households Number of people who left the village per capita Number of people occupied at all sectors per capita Number of people occupied out of the village per capita Number of officially unemployed people per capita Number of seats at schools and kindergartens per capita Bus connection (the number of trips per day) per capita Budget expenses per capita
The traditions of the community 13.903+ 0.005 0.056+ -0.033 -0.026 -0.111 -0.001 58.566
Information and communication 210.873 -0.018 0.718 -0.119 0.206 0.074 0.002 -600.760
Empowerment and political action -294.534* -0.000 0.324 -0.242 -0.049 0.248 0.005 536.340
(Anti-)paternalism 126.180 0.004 0.420* -0.243 -0.009* 0.043 -0.003 -36.660
Level of trust 123.853 -0.014 0.279 -0.158 -0.138 0.003 -0.008 6.805
Solidarity and inclusion 437.367+ -0.012 1.177** -0.439+ 0.228 0.470+ 0.002 -986.779
General norms -113.592 0.010 0.365 0.046 0.040 0.182+ -0.008 711.465
Collective action and cooperation 225.553 -0.042* 1.004+ -0.159 -0.150+ 0.045 -0.002 208.002
General characteristics of the community 138.820 0.003 0.184 0.062 -0.287* -0.016 0.006 -10.389
The number of observations for the regression analysis = 66
+ p<0.10, * p<0.05, ** p<0.01, *** p<0.001
Table 2 Impact of social capital characteristics on economic indicators for the communities which applied for participation in the first phase of the CBA project but were not selected
Social capital characteristic Economic indicators
Number of households Number of people who left the village per capita Number of people occupied at all sectors per capita Number of people occupied out of the village per capita Number of officially unemployed people per capita Number of seats at schools and kindergartens per capita Bus connection (the number of trips per day) per capita Budget expenses per capita
The traditions of the community 166.539 -0.004 0.108 -0.016 -0.045 -0.083+ -0.000 -444.894*
Information and communication 358.110 -0.019 0.147 0.039 0.039 0.088 0.004 125.103
Empowerment and political action -92.035 -0.037+ 0.457 0.079 -0.070 0.058 0.013 258.607
(Anti-)paternalism 75.999 0.002 0.071+ -0.105 0.002 -0.073 -0.003 -48.673
Level of trust 112.508 0.031 0.153 -0.117 0.071 -0.225 0.008 105.202
Solidarity and inclusion 155.938 0.006 0.158+ -0.048 0.014 0.144 0.008 304.269
General norms -172.565 -0.024 0.560* 0.074 -0.058 -0.038 -0.009 -84.222
Collective action and cooperation 461.763 -0.005 0.106+ 0.236 -0.007 0.295 -0.015 -137.561
General characteristics of the community 353.082 -0.020 0.152 0.083 -0.073 -0.016 0.002 712.802
The number of observations for the regression analysis = 88
+ p<0.10, * p<0.05, ** p<0.01, *** p<0.001
Table 3. Impact of social capital characteristics on economic indicators for the communities which did not apply
for participation in the first phase of the CBA project
Social capital characteristic Economic indicators
Number of households Number of people who left the village per capita Number of people occupied at all sectors per capita Number of people occupied out of the village per capita Number of officially unemployed people per capita Number of seats at schools and kindergartens per capita Bus connection (the number of trips per day) per capita Budget expenses per capita
The traditions of the community 55.838+ -0.003 0.144 0.017 -0.029+ 0.055 0.010 32.004
Information and communication 236.828+ 0.013 -0.489 -0.045 0.016 -0.126 0.007 -324.634
Empowerment and political action -125.304 -0.000 -0.161 0.046 -0.003 -0.162 -0.051 331.095
(Anti-)paternalism -74.801 -0.003 0.142+ -0.000 -0.017 -0.067 0.014 121.366
Level of trust -129.607 -0.008 -0.557 0.175 0.070 -0.198 -0.037 323.502
Solidarity and inclusion 300.765 -0.014 -0.294 -0.032 -0.030 -0.074 -0.110 324.833
General norms 58.750 0.002 0.373 -0.036 0.021 0.189+ 0.068 54.788
Collective action and cooperation 58.555 -0.001 0.920 -0.004 -0.029 0.177 0.134 253.719
General characteristics of the community 430.160 0.010 0.584 -0.051 -0.063 0.387 0.038 818.757
The number of observations for the regression analysis = 138
+ p<0.10, * p<0.05, ** p<0.01, *** p<0.001
(Ant'-)paternal'sm has a positive effect on employment for all the three groups of communities. Particularly, the increase of such social capital characteristic as (Anti-)paternal'sm by 1 point causes an increase in such economic indicator as Number of people occupied at all sectors per capita by 0.42* in the communities of the first group. The increase in (Anti-)paternalism by 1 point in the communities of the second and the third groups mentioned above causes an increase in Number of people occupied at all sectors per capita by 0.071+ and 0.142+ respectively.
The impact of Collective action and cooperation and Solidarity and inclusion on the employment indicators is significant both for the first and second groups of communities indicated above. Thereby, increase of such social capital characteristic as Collective action and cooperation by 1 point may cause increase in such economic indicator as Number of people occupied at all sectors per capita by 1.004+ in treated communities and by 0.106+ in communities that applied for the first phase of the CBA project but were not selected. Increase in Solidarity and inclusion by 1 point causes increase in Number of people occupied at all sectors per capita by 1.177** in treated communities and by 0.158+ in communities that applied for the first phase of the CBA project but were not selected. There is also an interesting result showing that the increase in Solidarity and inclusion by 1 point causes a decrease in Number of people occupied out of the village per capita by 0.439+. This may result in higher number of people occupied in the communities which participated in the first phase of the CBA project.
Negative significant causal effect is seen between unemployment indicator and Collective actions and cooperation for communities that participated in the first phase of the CBA project and also between unemployment indicator and (Anti)paternalism for the same group of communities. The increase in such social capital characteristic as Collective action and cooperation by 1 point causes a decrease in such an economic indicator as Number of officially unemployed people per capita by 0.15+ in treated communities. The increase in (Anti-) paternalism by 1 point causes a decrease in Number of officially unemployed people per capita by 0.009* in treated communities.
Conclusions. The existence of the causal effect between social capital characteristics and economic indicators gives us the chance to hypothesize that social capital was revitalized in communities, which participated in the project, and it had its subsequent impact on the economic indicators of the rural communities' development.
Employment indicators were sensitive to the program participation. The analysis of the impact of social capital characteristics on economic indicators of community development showed that the effect is more significant in the communities which participated in the CBA project. We found out there was a significant impact of some social capital characteristics (such as (Anti)paternalism, Solidarity and cooperation) on employment indicators. Lesser people were leaving the villages in which the CBA project was implemented. Negative and significant changes in the number of people who have left the village give evidence that due to the CBA project implementation the living conditions and social atmosphere (captured by the level of the social capital) has improved that created additional incentives for people to stay in the villages and contributed to their development. More working places can be created that is confirmed with the fact that the number of employed people increased in communities that took part in the CBA project. Thus, the
* The effect is significant at 5% significance level.
+ The effect is significant at 10% significance level.
** The effect is significant at 1% significance level.
Number of people occupied at all sectors per capita increased in treatment communities. And lower number of people started to work out of the village as compared to those communities that did not participate in the CBA project.
Models used in the research demonstrated there was an impact of social capital characteristics on economic indicators of community development. At the same time, the results are to be checked by the other models (like stationary processes models and principal component analysis).
The fact that the members of those communities which applied for the CBA project reacted on the possibility to participate in the program suggests that the resources of social activity are very important, because those villages which applied but were not selected for the program demonstrate better indicators of development than those villages which did not apply for the program. This suggests that institutional factors - and the level of the accumulated social capital, first of all - do affect the rates of economic development of the rural communities.This results in the conclusion that social capital is a resource for economic development in the presence of an effective institutional mechanism for joint collective actions. The community organization can be considered as such institutional mechanism in the communities involved into the program. To participate in the CBA project, the community members had to set up the community organization. Community organization acted as an institution that transformed the potential of social capital of community members into economic results of its development. The success of the CBA project in a particular community depends on the capacity of a community organization. The weak points of community organization (the incompetence of its members or dominant leadership, etc.) led to serious complications in the work of communities on local development projects. And vice versa, those communities, in which organizations were focused on making joint decisions with local authorities, mobilizing resources, implementing not only short-term local priorities, but also focused on the long-term support of the results, succeeded.
Therefore, one can conclude that community organizations, based on which legitimate collective decision-making is implemented, are the key tools of community-based approach.
The conducted analysis of the impact of the CBA project on social and economic indicators of the communities in Ukraine confirmed the conclusion made by Ostrom E. [13] - governing the common community resources and its development can be effective in the presence of an effective mechanism of collective decision-making and monitoring of its implementation. The community organization can be considered as such organizational mechanism for decision-making and its implementation in the rural communities in Ukraine. Therefore, facilitating the setting up of the community organizations and growth of their capacity should become a priority of the state policy in the field of rural development in Ukraine. And the methodology of the CBA project should actively be incorporated into the shortterm and long-term programs of social and economic development of regions and districts of Ukraine.
An important direction of further analysis of economic policy in this area is to ensure the long term sustainability of the community based approach to local development, and to find effective ways to spread its experience to the new communities.
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Н. Гражевська, д-р екон. наук, проф.
КНУ імені Тараса Шевченка, Київ,
Ю. Петрушенко, канд.екон.наук, доц., докторант,
Н. Костюченко, канд.екон.наук, доц.
Сумський державний університет, Суми
ВПЛИВ ХАРАКТЕРИСТИК СОЦІАЛЬНОГО КАПІТАЛУ НА ЕФЕКТИВНІСТЬ ПІДХОДУ ДО МІСЦЕВОГО РОЗВИТКУ,
ОРІЄНТОВАНОГО НА УЧАСТЬ ГРОМАД
У статті досліджується вплив характеристик соціального капіталу місцевих спільнот на ефективність підходу до економічного розвитку, орієнтованого на участь громади. На основі аналізу результатів проекту Програми розвитку ООН та Європейського Союзу "Місцевий розвиток, орієнтований на громаду" зроблено висновок про найбільшу важливість для економічного розвитку таких характеристик соціального капіталу як (анти)патерналізм, солідарність та кооперація. Висунуто гіпотезу про те, що створення організацій громади може стати дієвим механізмом, який дозволить реалізувати наявний соціальний капітал сільських громад в Україні.
Ключові слова: соціальний капітал; місцеві спільноти; соціальна мобілізація; економічний розвиток.
Н. Гражевская, д-р экон. наук, проф.
КНУ имени Тараса Шевченко, Киев,
Ю. Петрушенко, канд. экон. наук, доц., докторант,
Н. Костюченко, канд. экон. наук, доц.
Сумской государственный университет, Сумы
ВЛИЯНИЕ ХАРАКТЕРИСТИК СОЦИАЛЬНОГО КАПИТАЛА НА ЭФФЕКТИВНОСТЬ ПОДХОДА К МЕСТНОМУ РАЗВИТИЮ, ОРИЕНТИРОВАННОМУ НА УЧАСТИЕ СООБЩЕСТВ
В статье исследуется влияние характеристик социального капитала местных сообществ на эффективность подхода к экономическому развитию, ориентированного на участие общины. На основе анализа результатов проекта Программы развития ООН и Европейского Союза "Местное развитие, ориентированное на сообщество" сделан вывод о наибольшей важности для экономического развития таких характеристик социального капитала как (анти)патернализм, солидарность и кооперация. Выдвинута гипотеза о том, что создание организаций сообществ может стать действенным механизмом, который позволит реализовать имеющийся социальный капитал сельских общин в Украине.
Ключевые слова: социальный капитал; местные сообщества; социальная мобилизация; экономическое развитие.
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Надійшла до редакції 01.10.13
UDC 339.9.012.23:339.138:330:334 JEL F230, D210, L1S0, 0310
O. Kanishchenko, Doctor of Sciences (Economics), Professor, N. Kuznetsova, PhD in Economics, Assistant of Professor, M. Ustimenko, postgraduate student Taras Shevchenko National University of Kyiv, Kyiv
INTERNATIONALIZATION OF INDUSTRIAL CLUSTERS: OBJECTIVES AND PERSPECTIVES
Nowadays the actual issue is to explore the ways of international competitiveness strengthening in order to be able to compete effectively in the global market. Clusters are considered as one of the most effective ways for competitiveness enhancement, production effectiveness and companies' market performance improvement, due to synergy effects of interaction among its agents, reducing costs, cooperative decision making and ability to implement innovations productively.
Keywords: cluster; international cluster; cluster internationalization; cluster initiatives; international cluster formation.
Introduction. The creation of cluster systems is one of the most actual methods of increasing the competitive ability. Potentially all the market players are vitally interested in it. But first of all - the representatives of the so called tran-
sitional (post-socialist) economies, which receive the real possibility for fast integration into world economic system by deepening scientific, industrial and commercial cooperation with foreign partners. M. Porter's theory of the "national © Kanishchenko O., Kuznetsova N., Ustimenko M., 2013
