217. [Zhalba I. O. Theoretical approaches to the definition of the term "marketing communications". Visnyk Chernivetskoho torhovelno-ekonomichnoho instytutu. Ekonomichni nauky. 2013; 3:213-217. (in Ukrain.)]
5. Проданчук М.А. Нефшансова 3BÍTHÍCTb -ефективний шструмент в реалiзацiï управлiнських ршень // Збiрник наукових праць Тавршського державного агротехнологiчного унiверситету. 2013. № 2 (2). С. 202-214. [Prodanchuk M.A. Non-financial reporting is an effective tool in implementing management decisions. Zbirnyk naukovykh prats Tavriiskoho derzhavnoho ahrotekhnolohichnoho universytetu. 2013; 2(2): 202-2014 (in Ukrain.)]
6. 1ваницька О. М., 1ваницький О.В. Регулювання процесiв запровадження соцiальноï вiдповiдальностi бiзнесу: досвiд розвинених кран та уроки для Украши // Стратегiя розвитку Украши. 2015. № 2. С. 23-28. [Ivanytska O. M., Ivanytskyi O.V. Regulation of Business Social Responsibility Implementation Processes: Developed Country Experiences and Lessons for Ukraine. 2015; 2: 23-28. (in Ukrain.)] http://nbuv.gov.ua/UJRN/sru_2015_2_7.
7. Воробей В., Журовська I. Нефшансова звггнють: шструмент сощально вщповщального бiзнесу. Кшв: ТОВ «1нжишринг», 2010; 82. [Vorobei V., Zhurovska I. Non-financial reporting: a tool for socially responsible business. Kyiv: TOV «Inzhynirynh»; 2010 (in Ukrain.)]
8. Consolidated set of GRI sustainability reporting standards 2019. URL: досгупу:https://www.globalreporting.org/standards/gr i-standards-download-center/
9. Десять принцитв ГД ООН [The ten principles of the UN (in Ukrain.)]. URL: https://globalcompact.org.ua/who-we-are/
10. Using the Account Ability principles for sustainable business performance. URL:
https://uia.org/sites/uia.org/files/roundtable/europe201 8/SpeakersPresentations/David_Pritchett.pdf
11. Международный стандарт интегрированной отчетности. [International standard for integrated reporting]. URL: https://integratedreporting.org/wp-content/uploads/2015/03/13 -12-08-THE-INTERNATIONAL-IR-FRAMEWORK.docx_en-US_ru-RU.pdf
12. ISO 26000:2010 «Guidance on social responsibility» URL: https://www.iso.org/standard/42546.html
13. Стандарт ISO 26000 «Настанова по сощальнш вщповвдальносп» [ISO 26000 «Guidance on social responsibility»] URL: http://aop.nmu.org.ua/ua/metodicki/specialist/opg/lzi/z akon/%D0%A1%D1%82%D0%B0%D0%BD%D0% B4%D0%B0%D1%80%D1%82%20ISO%2026000.p df
14. Герасименко Ю.В. Iдентифiкацiя стейкхолдерiв пiдприeмств та оцшка !хнього впливу: теоретичний аспект // Вюник Житомирського державного технолопчного унiверситету. Серiя: економiка, управлiння та адмшютрування. 2019. №1 (87). С. 9-16. [Herasymenko J.V. Identifying business stakeholders and assessing their impact: a theoretical perspective. Visnyk Zhytomyrskoho derzhavnoho tekhnolohichnoho universytetu. Seriia: ekonomika, upravlinnia ta administruvannia. 2019; 1(87): 9-16. (in Ukrain.)]
15. Пчелянська Г.О. Маркетинговi пiдходи до формування агропродовольчого ринку // Бiзнес 1нформ. 2019. №2. C. 202-208. [Pchelianska G.O. Marketing approaches to the formation of the agro-food market. Biznes Inform. 2019; 2: 202-208 (in Ukrain.)] https://doi.org/10.32983/2222-4459-2019-2-202-208
Krupka M.I.
doctor of economics, professor, head of the department offinance, money and credit Ivan Franko National University of Lviv Rushchyshyn M.O. master of specialty «Finance, banking and snsurance» Ivan Franko National University of Lviv
FINANCIAL RESOURCES OF ENTERPRISES AND THE WAYS OF OPTIMIZING THEM
IN MODERN CONDITIONS
Крупка Михайло 1ванович
доктор eKonoMÎHnux наук, професор, saeidyeau кафедри фiнансiв, грошоваго обiey та кредиту Львiський нацюнальний yHiверситет iMeHi 1вана Франка
Рущишин Марiя ОлегЫна мaгiстр спецiaльностi «Фтанси, банювська справа та страхування» Львiський на^ональний утверситет iменi 1вана Франка
Ф1НАНСОВ1 РЕСУРСИ ШДПРИеМСТВ ТА ШЛЯХИ ÏX ОПТИМ1ЗАЦП В СУЧАСНИХ
УМОВАХ
Summary. The article describes the economic nature, composition of financial resources of enterprises and
1Ш1 Wschodnioeuropejskie Czasopismo Naukowe (East European Scientific Journal) #4(56), 2020 41 their importance. The sources of formation of financial resources of enterprises are outlined. Positive and negative features of the formation of financial resources of enterprises are characterized. The dynamics of the composition and structure of financial resources of enterprises and enterprises manufacturing other outerwear in Ukraine for 2014-2018 has been analyzed. The stages of optimization of the ratio of sources of financing of enterprises are covered. The definition of the optimal structure of financial resources of enterprises is given.The ways of optimization of sources of formation of financial resources of enterprises are explained.
Анотащя. У статп висвгтлено еконоMi4Hy сутшсть, склад фшансових ресурав тдприемств та ïx значеня. Окреслено джерела формування фшансових pecypciB шдприемств. Охарактеризовано позитивш та негативш особливосп формування фшансових ресурав шдприемств. Здшснено aнaлiз динамiки складу та структури фшансових ресурав, зокрема шдприемств з виробництва шшого верхнього одягу в Укрш'ш за 2014-2018 рр. Висвгтлено етапи оптимiзaцiï спiввiдношення джерел фшансування пiдприемств. Наведено визначення оптимально1 структури фшансових ресурав шдприемств. Обгрунтовано напрями оптимiзaцiï джерел формування фiнaнсовиx ресурав шдприемств.
Key words: financial resources ofenterprises, equity of enterprises, borrowed capital of enterprises, attracted capital of enterprises, optimization offinancial resources of enterprises.
Ключовi слова: фiнансовi ресурси тдприемств, власний каптал, позичений капiтал, залучений rnnimcrn, оптимiзацiя фшансових ресурав тдприемств.
Formulation of the problem. Today, enterprises are operating under crisis management conditions, characterized by a lack of financial resources. Inflation, unpredictable fluctuations in exchange rates, rising interest rates on loans, and a decline in customer demand have a negative impact on the performance of Ukrainian enterprises. Lack of financial resources in the required amount causes a breach of payment discipline and a decrease in the level of financial stability of enterprises.
Analysis of resent research and publications. Leading economists such as I. Balabanov, O. Bandurka, V. Belolipetsky, I. Blank, D. Vankovich, O. Vasylik, V. Grebelny, V. Grinyova, A. were engaged in the study of the nature, composition and structure of financial resources of enterprises. Zagorodniy, I. Ziatkovsky, G. Kireytsev, M. Korobov, V. Kovalev, M. Krupka, V. Oparin, A. Podderyogin, V. Rodionova, A. Filimonenkov and others. However, the ways of optimizing the financial resources of enterprises and increasing their market value in the current conditions are not sufficiently covered today.
Identificatoin of previously unsettled parts of the general problem. Despite the broad coverage in the scientific literature of the nature and composition of financial resources of enterprises, not all aspects of these complex and multifaceted issues have been clarified in the current context. In particular, this concerns issues related to finding ways to optimize the financial resources of businesses, which would maximize profits and increase market value.
The purpose of the article. To find out the essence, composition and structure of financial resources of enterprises and to indicate ways of their optimization.
Presenting main material. In today's economic environment, financial resources are an objective basis for the sustainable development and competitive
advantage of enterprises. The dynamic nature of financial resources, its ability to create new value and generate cash flows ensure the continuity of economic activity and require the adequacy of managerial actions of managers to improve the efficiency of use of funds invested in the assets of enterprises.
The financial resources of enterprises are inherently a complex economic category, so the views of Ukrainian scientists who have studied their economic nature are quite different [1]. The financial resources of enterprises are characterized by the following properties, in particular: they have a stage of formation; property, and have sources of formation and purposes of use. The formation of the structure of financial resources depends on the sources of formation and directions of use. Financial resources are usually divided into:
✓ own - the financial resources of an individual entity that are owned by him or her and used to form part of his assets (net assets of enterprises);
✓ attracted - funds raised by the company from the outside;
✓ borrowed - monetary capital or property that is lent on the terms of maturity, repayment and payment in the form of interest [2, p. 218].
The composition of sources of formation of financial resources of enterprises is shown in Fig. 1. Own financial resources of enterprises are characterized by: simplicity and speed of attraction; higher ability to generate profits; ensuring the financial stability of the enterprise development, and consequently, reducing the risk of bankruptcy; maintaining full management and control by the original founders. At the same time, the volume of attracting equity is limited, as it depends on the financial capabilities of the founders and the performance of the previous period.
Figure 1. Composition of sources offormation offinancial resources of enterprises Source: formed on the basis of [3, p. 57]
Each source of formation of financial resources is characterized by both positive and negative features, which causes different influence of own and borrowed funds on the activity of enterprises. For example: an increase in the amount of own financial resources, unlike debt, restrains the increase in profitability of own funds - an indicator most attractive to business owners. Attracting one's own financial resources is accompanied by a higher cost compared to alternative external sources [3, p. 55].
Unlike their own, borrowed financial resources are characterized by sufficiently broad opportunities for attracting volumes and a significant positive impact on the increase of assets and growth of the volume of activity of enterprises. However, borrowing involves some organizational difficulties in completing the loan agreement, the need to have the consent of the creditors, and a pledge in the form of tangible or third party guarantees. The use of borrowed financial resources also reduces the financial stability of enterprises and increases the risk of its insolvency.
The ratio of own and borrowed funds in the total amount of financial resources of enterprises form an indicator of the structure of capital of enterprises, which is one of the most important criteria for assessing the
financial condition of enterprises. In competitive market conditions, the creation and normal functioning of enterprises of any form of ownership is impossible without the formation of a sufficient amount of equity. Equity is formed at the expense of the owners' personal involvement in its formation. At the same time, when creating the capital of the enterprises, the owner partially loses direct connection with the capital, and he actually becomes the equity of the enterprises, not the owner [4].
Financial resources are not only the basis for business creation, but also a factor of its stability, efficiency, competitiveness and investment activity. Today there are many problems associated with the formation and rational use of financial resources. One of the primary tasks is to identify sources of financial resources and ensure their growth. In order to increase financial resources, it is necessary to constantly monitor the factors of their change, which will serve as a basis for the formation of management decisions and their effective practical implementation.
Using Table 1, we examine the dynamics of the composition of financial resources of enterprises in Ukraine for 2014-2018.
Table 1
Dynamics of the composition of financial resources of enterprises in Ukraine for the years 2014-2018 (as of 31.12.2014 - 31.12.2018). *
mill. UAH
Indexes 2014 2015 2016 2017 2018 Deviation (+, -) 2018/2014
Equity 1480658,0 2288741,3 2445803,7 2458527,6 2708576,8 1227918,8
Long-term commitments and collateral 1359925,6 1668158,0 1696870,6 1730977,3 1757580,5 397654,9
Ongoing commitments and collateral 3151253,0 4114903,2 5846688,6 5769539,0 6408553,7 3257300,6
Total financial resources 5991836,7 8071802,5 9989363,0 9959044,0 10874711,2 4882874,4
Source: formed on the basis of [5]
to decline from 22.69% in 2014 to 16.16% in 2018. Current liabilities and collateral over the period increased by UAH 3,257.3 billion. and 6.33%.
For 2014-2018, the dynamics of the composition of the financial resources of enterprises producing other outerwear in Ukraine, shown in table. 2.
Table 1
Dynamics of composition of financial resources of enterprises for the production of other outerwear in Ukraine for 2014-2018 (as of 12.31.2014 - 12.31.2018). *
mill. UAH
As we can see from the table 1, the financial resources of Ukrainian enterprises increased by UAH 4882.8 billion over the analyzed period. The largest share of financial resources was taken up by equity, which grew from 24.71% in 2014 to 24.91% in 2018, ie 0.2 points. Long-term liabilities and collateral tended
Indexes 2014 2015 2016 2017 2018 Deviation (+, -) 2018/ 2014
Equity 816,2 1133,1 1281,4 1732,8 1855,8 1039,6
Long-term commitments and collateral 154,1 119,7 222,7 188,2 205,4 51,2
Ongoing commitments and collateral 597,1 666,9 817,2 931,3 1044,8 447,7
Total financial resources 1567,4 1919,7 2321,3 2852,3 3106,1 1538,5
Source: formed on the basis of [5]
From the data table. 2, we see that during the period under review, the largest amount was made up of equity in the financial resources of other outerwear companies. In 2014-2018, it increased by UAH 1,039.6 million. that is, 67.57%. Long-term liabilities and provision of enterprises for the production of other outerwear also tended to increase, namely by UAH 51.2 million, while current liabilities and security, despite
their growth, amounted to UAH 447.7 million. , ie by 29.10%, their share during this period decreased by 4.4%.
The dynamics of the share of components of financial resources of enterprises for the production of other outerwear in the components of financial resources of enterprises of Ukraine for 2014 - 2018 is shown in fig. 2.
■ Share of equity of enterprises for the production of other outerwear in the equity of Ukrainian enterprises
■ Share of long-term liabilities and collateral of enterprises in manufacture of other outerwear in long-term liabilities and collateral of enterprises of Ukraine
Figure. 2. Dynamics of the share of components offinancial resources of enterprises for the production of other outerwear in the components offinancial resources of enterprises of Ukraine for 2014 - 2018.
Source: formed on the basis of [5]
From these figures. 2.1 shows that the largest value of equity in the structure of financial resources of Ukraine in the period 2017-2018 - 0,07%, and the lowest value in 2015-2016 - 0,05%. The dynamics of long-term liabilities and collateral over the period under review were unchanged and amounted to 0.01%. With regard to current liabilities and collateral, we can
say that they had a similar trend and in 2014-2018 they made 0.02%, only as of 31.12.2016 - 0.01%.
Shown in fig. 3 dynamics of the share of equity, long-term and current liabilities and collateral in the financial resources of enterprises for the production of other outerwear in Ukraine for 2014 - 2018.
Figure. 3. Dynamics of the share of equity, long-term and current liabilities and collateral in the financial resources of enterprises for the production of other outerwear in Ukraine for 2014 - 2018.
Source: formed on the basis of [5]
From fig. 3 shows that the largest share in the financial resources of enterprises for the production of other outerwear in Ukraine is owned by equity. For the analyzed period, it reached the highest value as of December 31, 2017 - 60.75%, and the smallest value as of December 31, 2014 - 52.07%. The dynamics of long-term liabilities and collateral had a jumping trend from 9.83% as of 31.12.2014 to 6.61% as of 31.12.2018. , 09% as of 31.12.2014 to 33.64% as of 31.12.2018.
Financial resources, their sources of financing and structure have a great influence on the production activity of enterprises. Adequate amounts of financial resources ensure the continuity of production activity of enterprises, the optimal structure of distribution leads to increased competitiveness of products and efficient activity, and stable sources of functioning enhance its solvency.
Particularly important in the early stages of the enterprise is the formation of an optimal structure of financial resources, which affects the success of its strategic financial plans. The company may choose any structure of sources of financing, but the main purpose of its management is to choose one that, at low cost of capital, will help to maintain a stable income, dividend level and help to increase the market price of shares. That is, the optimal capital structure should minimize the average cost of financial resources and, at the same time, maintain the credit standing of enterprises at a level that enables them to attract new types of capital on convenient terms.
Optimization of the structure of sources of
financing should be aimed at ensuring the efficient use of capital and increasing its ability to generate profit. Since profit and growth in market value are the main goals of each enterprise, the formation of an optimal structure of financial resources is an urgent problem not only for the managers of enterprises, but also for the circle of scientists who develop the theoretical basis for its application within the industry and the economy of the country as a whole. [6, c. 172].
The choice of sources of financial resources of enterprises plays a significant part in the formation of financial resources of enterprises, however, in practice, enterprises cannot use all sources of formation. This is primarily due to the lack of support from the state, small and medium-sized businesses in Ukraine; inability to obtain state subsidies; the disadvantage of using bank loans due to high, sometimes even unreal, percentages. An important source of formation and support at the required level of own funds is depreciation and complete restoration of fixed assets of enterprises.
When choosing the best financing strategy, you need to choose the appropriate sources, cash flows, payback periods and payback periods, all of which should ensure that businesses are fully funded and capital is used effectively to fulfill their commitments. The policy of formation of the financial resources structure should ensure that the combination of own and borrowed sources of financing, which will contribute to the growth of return on capital, solvency, financial stability, reduction of financial risks and weighted average cost of capital, etc.
It is important to note that the main goals of optimizing the structure of financial resources of enterprises are maximizing profit and profitability, increasing the market value of enterprises, minimizing financial risks and the cost of raising capital, ensuring sustainable growth in general. The process of optimizing the ratio of sources of financing enterprises is carried out in the following stages:
✓ analysis of capital and the main factors affecting its structure;
✓ optimization of the ratio of own and borrowed sources of financing by the criterion of maximizing the level of profitability;
✓ minimizing the cost of capital and the level of financial risks, forming an indicator of the target structure of financial resources [6, p. 173].
Finding the optimal structure of financial resources is the main and complex task that is solved in the process of enterprise management. In our opinion, it is optimal to consider such a structure of sources of financing, in which the values of financial risk are within acceptable limits, the weighted average cost of financial resources is minimal, the indicators of economic profitability and profitability of realization reach the planned levels, solvency, liquidity and coefficients within the coefficient norms.
In our opinion, in order to improve the optimization of sources of formation of financial resources of enterprises, we can propose the following directions, in particular:
✓ training of employees responsible for managing the finances of enterprises;
✓ development of qualitatively new approaches to the organization of work in the sphere of enterprise financing;
✓ formation of information support necessary for the enterprise;
✓ selection of effective sources of attracting financial resources by calculating the cost of attracting resources from each of the sources;
✓ providing enterprises with the necessary amount of financial resources for its needs;
✓ ensuring control over the state of financial resources by means of which it will be possible to assess the impact of the quality of financial resources management on the level of profitability and dynamics of enterprise development [7].
Thus, if certain recommendations are followed, in a short period of time the company will be able to optimize sources of formation of financial resources and increase its financial stability and maintain its position in the market.
Conclusions and suggestions. Financial resources are the basis of enterprise activity. After all, they create the necessary material base for the enterprise to perform its function in the market - to meet the needs of consumers. All sources of financial
resources of enterprises have some differences that lie in the conceptual apparatus and the characteristics by which they are formed. The efficiency of using the financial resources of an entity should be considered from its primary level directly to the state.
At the same time, the company must constantly strive for the formation of the optimal structure. The enterprise must constantly strive to achieve the optimal structure of financial resources, which will help to achieve maximum profit, high profitability, financial stability, solvency, provide sufficient liquidity, acceptable level of financial risks conditions for increasing the market value of enterprises, increasing its competitiveness and the achievement of strategic goals in general.
References:
1. Систематизащя mдходiв до сизначення сутносп фшансових pecypciB тдприемства. URL: https://naub.oa.edu.ua
2. Гвоздей Н. I., Бондарук 1.С., ВшницькаО.А. Оцшка ефективносп використання фшансових ресурав тдприемства // Тернотльський нацюнальний eкономiчний ушверситет; редкол.: О. В. Ярощук (голов. ред.) та ш. - Тернотль: Видавничо-полiгpафiчний центр Тернотльського нацюнального eкономiчного ушверситету «Економiчна думка», 2018. No 1. С. 216-221. [Nailer N.I, Bondaruk I.S, VinnytskaO.A. Estimation of efficiency of use of financial resources of the enterprise // Ternopil National Economic University; editors: OV Yaroshchuk (editor in chief) - Ternopil: Publishing and Printing Center of Ternopil National Economic University "Economic Thought", 2018.(1): 216-221]
3. Близнюк О.П., Горпиненко А.П. Класифшашя джерел формування фшансових ресурав тдприемства // Вюник Мiжнаpодного слов'янського ушверситету. Сepiя: Економiчнi науки. 2015., № 2.С. 52-58. [Bliznyuk O.P, Gorpinenko A.P Classification of sources of formation of financial resources of the enterprise // Bulletin of the International Slavic University. Series: Economic Sciences. 2015. (2): 52-58]
4. Савчук А.Ю. Власний каттал тдприемства i його формування URL: conferences.vntu.edu.ua
5. Показники балансу тдприемств Украши. Державна служба статистики Украши. URL: http://www.ukrstat.gov.ua
6. Дропа Я.Б. Оптимiзацiя структури фшансових ресурав тдприемства в сучасних умовах // Бiзнeciнфоpм. 2016. №12. С. 169-175. [Drop by Ya.B. Optimization of structure of financial resources of the enterprise in modern conditions // Businessinform. 2016. (12): 169-175]
7. Управлшня фшансовими ресурсами тдприемства. URL: http://dspace.tneu.edu.ua