CC BY
0
УДК 62
Nurmyradova H.,
student.
Akmyradova A.,
teacher.
Oguz han Engineering and Technology university of Turkmenistan.
Ashgabat, Turkmenistan.
DEVELOPMENT OF A DIGITAL PLATFORM FOR FASHION HOUSES
Annotation
The fashion industry is undergoing a digital transformation as technology reshapes traditional practices and customer expectations. Fashion houses increasingly require digital platforms to streamline operations, enhance customer engagement, and remain competitive in a fast-paced market. This paper explores the design and development of a digital platform tailored for fashion houses. The platform integrates features such as virtual showrooms, e-commerce capabilities, AI-driven personalization, and supply chain management tools. It aims to bridge the gap between creativity and technology while addressing industry-specific challenges such as inventory management and sustainability. We discuss the platform's technical architecture, user experience design, and business implications, concluding with recommendations for future enhancements in digital fashion platforms.
Keywords:
fashion house, digital platform, virtual showroom, e-commerce, AI personalization, supply chain management, fashion technology.
1. Introduction
The fashion industry, valued at over $1.7 trillion globally, is at the forefront of cultural and economic significance. However, traditional business models are being challenged by changing consumer behavior, technological advancements, and the need for sustainable practices.
This paper proposes the development of a digital platform specifically designed for fashion houses, enabling them to adapt to digital trends while maintaining their brand identity. By integrating cutting-edge technologies and focusing on user-centric design, the platform aims to revolutionize how fashion houses operate, engage with customers, and manage their supply chains.
2. Key Features of the Digital Platform
The proposed platform combines innovation and practicality to meet the unique needs of fashion houses.
2.1 Virtual Showrooms and Fashion Shows
• 3D Visualizations: Interactive 3D models of clothing, allowing customers to explore designs in detail.
• Live Streaming: Real-time streaming of fashion shows, enabling global audience participation.
2.2 E-commerce Integration
• Seamless Shopping Experience: Unified shopping carts, secure payment gateways, and multi-currency support.
• Product Customization: Options for custom sizing, fabrics, and colors, enhancing customer satisfaction.
2.3 AI-driven Personalization
• Style Recommendations: Machine learning algorithms analyze user preferences to suggest products.
• Virtual Try-Ons: Augmented reality (AR) tools allow customers to visualize clothing on their bodies.
2.4 Supply Chain Management
• Inventory Tracking: Real-time updates on stock levels, reducing waste and overproduction.
• Vendor Collaboration: Tools for seamless communication and coordination with suppliers and manufacturers.
2.5 Sustainability Features
• Eco-friendly Insights: Information on sustainable materials and processes used in product creation.
• Carbon Footprint Calculator: Enables customers to understand the environmental impact of their purchases.
3. Technical Architecture
The digital platform's architecture is designed to ensure scalability, security, and a seamless user experience.
3.1 Frontend Development
• Responsive Design: Developed using ReactJS or Angular for a consistent experience across devices.
• User-friendly Interface: A minimalist yet visually appealing design to align with the aesthetics of luxury fashion.
3.2 Backend Development
• Cloud-based Infrastructure: AWS or Microsoft Azure for scalable and secure operations.
• Data Management: A hybrid database system combining SQL for structured data and NoSQL for unstructured data like images and videos.
3.3 AI and AR Integration
• AI Frameworks: TensorFlow and PyTorch for predictive analytics and personalization.
• AR Technology: Integration with ARKit (iOS) and ARCore (Android) for virtual try-ons.
3.4 APIs and Third-party Integrations
• Payment gateways (PayPal, Stripe), shipping providers, and analytics tools like Google Analytics are seamlessly integrated into the platform.
The proposed digital platform for fashion houses offers a comprehensive solution to modernize operations and enhance customer engagement. By integrating advanced technologies and addressing key challenges, the platform bridges the gap between traditional fashion practices and the digital age. Its implementation promises to reshape the industry, fostering innovation, sustainability, and customer loyalty. Список использованной литературы:
1. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
2. Chui, M., & Manyika, J. (2018). "Artificial Intelligence in Retail." McKinsey Global Institute Report.
© Nurmyradova H., Akmyradova A., 2024
УДК 62
Okuzova A.,
student. Atayeva A.,
teacher.
Oguz han Engineering and Technology university of Turkmenistan.
Ashgabat, Turkmenistan.
CHEMISTRY SOLVING Annotation
Chemistry problem-solving is a cornerstone of scientific discovery and education, requiring the integration
