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6 CB Insughts, The complete list of unicorn companies, 2022 July

7 Sanjay Krishnapratap Pawar, Hirak Dasgupta & Swati Vispute, Analysis of factors influencing international student destination choice: a case of Indian HE, Journal of Further and Higher Educationm, 2019.

8 Judith Eder, Wayne W. Smith & Robert E. Pitts, Exploring Factors Influencing Student Study Abroad Destination Choice, Journal of Teaching in Travel & Tourism, N10(3), 2010.

9 Nattavud Pimpa, The Relationship Between Thai Students' Choices of International Education and their Families, International Education Journal Vol 5(3), 2004.

10 Tim Mazzarol, Geoffrey N. Soutar, "Push-pull" factors influencing international student destination choice, International Journal of Educational Management, Vol. 16(2), 2002.

11 Sarah Nicholls, Influences on International Student Choice of Study Destination: Evidence from the United States, Journal of International Students, Vol. 8(2), 2018.

12 Jasvir Kaur Nachatar Singh, Jan Schapper, and Gavin Jack, The Importance of Place for International Students' Choice of University: A Case Study at a Malaysian University, Journal of Studies in International Education, Vol. 1(12), 2014.

13 Syed Zamberi Ahmad & Frederick Robert Buchanan, Choices of destination for transnational higher education: "pull" factors in an Asia Pacific market, Educational Studies, 2016.

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14 Stephen Wilkins and Jeroen Huisman, International student destination choice: the influence of home campus experience on the decision to consider branch campuses, Journal of Marketing for Higher Education, Vol. 21(1), 2011

15 Nattavud Pimpa, The Influence of Peers and Student Recruitment Agencies on Thai Students' Choices of International Education, Journal of Studies in International Education, Vol. 7(2), Summer 2003

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23 European Association for Public Administration Accreditation - eapaa.eu

24 Network of Schools of Public Policy, Affairs and Administration - www.naspaa.org

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23 Nattavud Pimpa, The Influence of Peers and Student Recruitment Agencies on Thai Students' Choices of International Education, Journal of Studies in International Education, Vol. 7(2), Summer 2003.

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Алик ТОРОСЯН

Младший исследователь исследовательского центра «Амберд»,

aспирант АГЭУ

АРМЕНИЯ И МИР

АРМЕНИЯ НА МЕЖДУНАРОДНОМ РЫНКЕ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ: ВОЗМОЖНОСТИ И ПРОБЛЕМЫ

В статье рассматривается международный рынок образовательных услуг и роль Армении на этом рынке. Изучены анализы, проведенные разными авторами, которые касаются факторов, влияющих на принятие решений иностранными студентами. Проанализировав уровни этих факторов в Армении и сравнив их с данными ряда европейских стран, были выдвинуты основные проблемы, с которыми сталкиваются армянские университеты в конкурентной борьбе за иностранных студентов. Также были изучены основные возможности армянских университетов, использование которых может оказать существенное положительное влияние на экспорт образовательных услуг.

Ключевые слова: образовательные услуги, иностранные студенты, расходы на проживание, рейтинги университетов, конкуренция

Alik TOROSYAN §

Junior Researcher at "Amberd" Research Center, ASUE ^

PhD Student at ASUE S

ARMENIA AND THE WORLD cc

ARMENIA IN THE INTERNATIONAL MARKET OF EDUCATIONAL SERVICES: E?

OPPORTUNITIES AND CHALLENGES (=

The paper discusses the international market of educational services and the role of Armenia within it. The analyzes by various authors are studied, regarding the factors that influence international students' decision-making. Analyzing the levels of these factors in Armenia and comparing them with data D from several European countries, the main challenges faced by Armenian universities in the competition for international students were put forward. Additionally, the paper studied the main opportunities available to Armenian universities, which could positively impact the export of educational services.

Keywords: educational services, international students, living expenses, university rankings,

competition

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5

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Аннотация научной статьи по СМИ (медиа) и массовым коммуникациям, автор научной работы — Ալիկ Թորոսյան

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АРМЕНИЯ НА МЕЖДУНАРОДНОМ РЫНКЕ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ: ВОЗМОЖНОСТИ И ПРОБЛЕМЫ

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