СМИ (медиа) и массовые коммуникации список научных статей
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EVOLUTION AND MODERN TENDENCIES IN THE THEORY OF LEADERSHIP
Leadership as a social phenomenon accompanies mankind throughout its existence. In different historical epochs, attempts were made to study leadership qualities on the basis of a description of the personalities of great people. As a result, the idea of leadership quickly evolved as the...
2018 / Yurii Safonov, Yevgen Maslennikov, Nataliia Lenska -
GIFTS FOR A PUBLIC SERVANT: WHETHER IT IS WORTH TO COMPLY WITH THE RULES
The article substantiates the expediency to distinguish a kind of “gift relations in the public service” – “gift relations with the participation of close persons of a public servant.” The author draws attention to the specificity of the subjects of the relevant relations, which is a public servant ...
2018 / Tetiana Kolomoets, Semen Stetsenko, Anna Sharaia -
FUTURE OF OFFLINE MARKETING AHEAD OF THE RAPID DEVELOPMENT OF ONLINE MARKETING
Quick internet coverage all over the world created new possibilities of its usage as a new mass media which are more flexible, dynamic and, what is more important, almost uncontrollable. And they require approaches and knowledges which differ from existing ones. So companies, which want to be...
2018 / Olena Bobalo -
DEVELOPMENT VECTOR OF INFORMATISATION OF SOCIETY
The purpose of the paper is to cover the main moments of the state program of informatisation of society and on the basis of the sources used to propose a strategic vision of the further development of the information society in the context of its financing. Methodology. The survey is based on the...
2018 / Pavlo Pokataiev, Oleg Matviichuk -
CORRELATION BETWEEN THE SYSTEM OF REMUNERATION OF POLICE OFFICERS AND THEIR PROFESSIONAL PERFORMANCE: FOREIGN EXPERIENCE
The aim of the article is to analyse the foreign experience of correlation between the system of remuneration of police officers and their professional performance, to identify the features of fixing the rate and types of police officers’ remuneration in some foreign countries, and to ascertain the ...
2018 / Artem Shevchyshen, Olha Kryshevych, Olena Lepei -
ROLE OF MASS MEDIA IN COMBATING DRUG-RELATED CRIME
The purpose of the paper is to examine the role of mass media in combating drug addiction and drugrelated crime, together with the opportunities of cooperation between the police and the mass media in combating drug-related crime, and the main problems arising from such cooperation. Results of the...
2018 / Kseniya Yurtayeva, Yevhenia Hladkova, Alona Shcherbakova -
RESEARCH THE CRISIS INDICATORS IMPACT OF THE SOCIO-ECONOMIC CHARACTER ON THE ENSURING OF THE STATE SECURITY
The conditions of globalization put forward new threats to the existence of the traditional way of life. At present, poverty of the population, considerable property differentiation, lack of middle class, and low level and quality of life in the Ukrainian society are especially dangerous and...
2018 / Serhii Bielai, Dmytro Korniienko, Oleksandr Kotukha -
METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS
The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essence and do not allow fully realizing the...
2018 / Valentyn Halunko, Kseniia Kurkova, Vitalii Oksin -
INFORMATIONAL SUPPORT OF THE RURAL AREAS’ DEVELOPMENT
The purpose of the article is to determine peculiarities of using modern communications and telecommunications, virtual space, assessing the availability of relevant information that reflects all aspects, processes which are taking place in the economic, social life, and ecology of rural areas....
2018 / Iryna Honcharenko, Liliia Kozachenko, Tetiana Moroz -
BUSINESS ACCOUNTING MANAGEMENT IN UKRAINE UNDER THE CONDITIONS OF EUROPEAN INTEGRATION
The purpose of the paper is the aggregation of theoretical, organizational, and methodological concepts of the information economy from the position of its impact on accounting system at processing plants to prove the directions of improvement of its components according to the requirements of...
2018 / Viktoriya Rozhelyuk, Vita Semanyuk, Taras Burdeniuk -
CORRUPTION AS A NEGATIVE SOCIAL PHENOMENON HINDERING THE ECONOMIC DEVELOPMENT OF THE STATE
The purpose of this article is to analyse the current state of fighting corruption as one of the negative phenomena that hinder the economic development of the state, parasitizing the whole body of Ukrainian society. It is emphasized that existing in society, being a product of social relations,...
2018 / Zhanna Semchuk, Iryna Zharovskaya, Olga Merdova -
ПРЕИМУЩЕСТВА И НЕДОСТАТКИ ИСПОЛЬЗОВАНИЯ СОЦИАЛЬНЫХ СЕТЕЙ КАК ИНСТРУМЕНТА ДЛЯ ПРОДВИЖЕНИЯ ПРЕДПРИЯТИЯ В ИНДУСТРИИ МОДЫ
В данной статье рассмотрены актуальность и значение социальных сетей в современном мире, определения сайта и инструментов его поддержки. Выявлены и описаны преимущества и недостатки социальных сетей как маркетинговый инструмент для продвижения бизнеса в сфере моды.
2024 / Гущина А. А., Исмаилова Г. Н. -
СОВЕРШЕНСТВОВАНИЕ ПРОЦЕССА ПЕРЕДАЧИ ИНФОРМАЦИИ ПРИ ИСПОЛНЕНИИ БЮДЖЕТА РЕГИОНА
В работе рассмотрен применение процессного подхода по отношению к исполнению бюджета региона. При помощи анализа процессов исполнения бюджета региона, были выявлены узкие места в процессе передачи информации при исполнении бюджета региона и предложено мероприятие по его совершенствованию.
2024 / Лисичникова В. И., Федотова В. К. -
КИБЕРБУЛЛИНГ ПЕДАГОГОВ: МЕТОДЫ ПРОФИЛАКТИКИ И ДЕЙСТВИЯ, ЕСЛИ ВЫ СТАЛИ ЖЕРТВОЙ
Данная статья предназначена на то, чтобы обратить внимание администрации учебных заведений на проблему кибербуллинга педагогов.
2024 / Кахриманова З. А., Уваров Е. А. -
ВЛИЯНИЕ НАРУЖНОЙ РЕКЛАМЫ НА ОБЛИК ГОРОДА (НА ПРИМЕРЕ КЫРГЫЗСТАНА)
В статье рассматривается вопрос баланса между коммерческими интересами и сохранением городского облика в контексте наружной рекламы в городах, с фокусом на Кыргызстан. Выделяются проблемы, связанные с хаотичным размещением рекламы, подчеркивая, как неконтролируемая реклама может исказить эстетику и ...
2024 / Ратбекова Ж. Д. -
MIND MAPPING IN EDUCATION: ENHANCING COGNITIVE SKILLS
Mind Mapping in Education is a visual tool that enhances cognitive skills by organizing and representing information in a structured, graphical format. It encourages creative thinking and helps in the understanding and retention of complex concepts. Mind Maps facilitate brainstorming, planning, and ...
2023 / Tulqinov M.A.E. -
O‘ZGARUVCHILARI AJRALAGAN DIFFERENSIAL TENGLAMALARINI YECHISHDA ONLAYN KALKULYATOR (mathdf.com) YORDAMIDA YECHISH
Ushbu maqolada Diffeensial tenglamalarni zamonaviy axborat texnologiyalaridan foydalanishning samarasi haqida ma’lumotlar keltirilgan. Amaliyot darslarida onlayn kalkulyator (mathdf.com) dan foydalanish usullari misollar yordamida keltirilgan.
2023 / Usmonov B.Z. -
METHODOLOGICAL BASES OF CLASSIFICATION OF SOCIAL RISKS
The purpose of the study is to develop methodological principles of classification of social risks in the context of requirements of social risk management. The risk is considered as possible occurrence of a risk of a negative state of a particular phenomenon or event, undesirable by the object....
2018 / Svitlana Berezina -
TRANSFORMATIONAL DIMENSIONS OF SCIENCE UNDER GLOBALIZATION CHALLENGES
The precise and correct understanding of the transformational changes in the field of science, which are constantly kept under public review, is vitally important for civilizational development of the Ukrainian State. Problem statement. Although some specific and significant aspects of science are...
2018 / Oleh Hubanov, Serhii Mosondz, Oleh Melnychuk -
SPECIFICITY OF REMUNERATION FOR PUBLIC SERVANTS
The aim of the article is to determine the specificities of the remuneration for public servants in Ukraine. The subject of the study is the remuneration for public servants in Ukraine. Methodology. The study is based on the use of general scientific and special-scientific methods and techniques of ...
2018 / Oleksii Drozd, Viktor Kostiuk, Vasyl Ilkov